Marketing Mix

According to Armstrong and Kotler (2005) ?marketing research is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an composition? (p. 113). Several variables can be used to help tutelage in making the right decision when it comes to marketing. This paper result describe the various elements of the marketing combine by utilizing ternion sources. In addition, this paper get out describe how each of the four elements of the marketing mix influences the development of Starbucks marketing strategy and maneuver as well as how each element is implemented.

at that place are ways to help an organization make decisions and change the process, this is called the marketing mix. This marketing mix can be disconnected down into four categories crop, place, promotion, and price. The idea behind the marketing mix (4 P?s) is to not include the customer into the mix, but sooner to build a marketing strategy that is around the customer. This helps to mystify the target group at the focus of the strategy and to progress to a campaign that will influence, motivate, and persuade the target group.

overlap is the first component of the marketing mix. This requires the organization, or the marketing double-decker to create the right product that will be desired by the targeted consumer.



This can be a service as well as a physical product that the consumer will want or desire. An example of a service quite a than a physical product according to Perreault and McCarthy (2004) is ?the product of a political party is the set of causes it will work to strike? (p. 38). The basic objective is to promote and sell a product that will satisfy the needs of the consumers.

The second element is place, which refers to the preservation of a service or...

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