A Study of Designer brands in the Singapore market

Survey Analysis

Social Survey was carried out to gain an understanding of the publics opinions and knowledge on our topic. In this survey, questions such as stating the origins of the brands and views on success of these brands were asked. afterward much effort, we have received a satisfactory result. emerge of 19 questions, some of them played a very most-valuable role in our report. Also, the analysis will be a focus on a few questions.

Firstly, to make authorized that questions such as identifying designer brands were asked to ensure that the people knew of the brands that were considered designer ones. Fortunately, from the results, it was conditionn that much than 80% of the people did know the correct designer brands. Secondly, we questioned intimately what is so attractive about these brands. This question gives us knowledge on what is appealing about these brands that attract the consumers to purchase their items. This plays an main(prenominal) role because we can find out what do the consumers go through out for and perhaps these atomic number 18 the reasons why the designer brands are so successful.

From the results, we could see that the least attracting factor was the reason that it was non commercially produced followed by Status and Comfort.



As seen above, Design clinch the second most attractive factor with quality turn back claiming the factor the public thought was the most attractive one. Since it tells us the different specialty in the brands that attracts the consumers, this question is therefore fundamental in telling us the reason behind the prime(a) of consumers.

Next, we asked a question we thought it was crucial and requested for their opinions on how well these brands have informed the others on their products.

From the results we were able to see that marketing and...

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