Communication Theory Analysis and Application

Question: Discuss about the Communication Theory for Analysis and Application. Answer: Introduction: The information in an organization flows in various direction which can be horizontal, downward or upward. The horizontal communication flows is basically related to the coordination of the resources and tasks. The downward channel is for communicating various address plans, training, delegation of responsibilities and providing performance feedbacks. The upward flow indicates communication which relates to need for assistance, making complaints and performance focus (Shockley-Zalabak, 2011). Effective organizational communication plays a vital role in the organizations for performing the basic functions such as controlling, leading, planning and organizing. Organizational communication is the foundation of all these and other functions. It is of high significance such as it helps in promoting motivation by the means of comprehending and informing the employees about their job role and tasks, the way in which they have to accomplish it and further improve their performances (Keyton, 2011). The decision making processes at the organizations are highly dependent over the organizational communication as it is one of the primary source of getting information which helps in effective identification and assessment of several course of actions. Organizational communication is an effective source for changing the attitude of the employees. If there are well informed employees in the organizations then it leads to better organizational performance and improved working whereas the less informed employees are the victims of dissatisfaction and reduced efficiency in the work (West and Turner, 2013). The main and the primary aim of organizational communication are to achieve a balance between constraint and creativity. To eradicate the tension which is there in the existing organizational structure as well as to identify creative platforms for achieving organizational success there is a need of organizational communication. Managers use this as a managerial tool for attaini ng organizational growth and success, reducing organizational conflicts, improving the organizational networks and having a better workplace environment (Cheney, et al., 2010). Personal Reflection As a scholar, I believe that organizational communication is one of the most interesting topics to be researched over. In present scenario where the organizations focuses more upon the informal working and employee engagement, there is an extensive need for every individuals to understand the concept and importance of organizational communication. I personally believe that not only the business organization but also the various other institutions such as education, service etc. all must have a strong communication network. If an educational institution has effective communicational channels then it helps the students to clear they doubts and achieve higher educational qualification. In the service organizations it helps in attaining higher customer satisfaction as the effective communication helps in provide adequate information to the customers regarding the use of significance of services. It will increase the customer satisfaction and the association with the organization. My pers onal interest and motive behind the selection of this topic is that it will benefit me in the achievement of both i.e. my career goals and the personal goals. By developing an insight of this topic I can have better understanding of the people, the importance of communication am communication networks. I have identified that the more I researched and analyzed the concepts of organizational communication, the more I have got to know its significance in the working life. I daily met with a number of people and through the understanding of this subject I can surely improve my communication networks and can achieve various advantages. The better and the in-depth understanding of organizational communication will help in developing my future organizational career and performance and that is why it is one of the most interesting topics for me to read; research and explore. Application of organizational communication in the present or future professional career Organizational communicational have a direct linked with my future professional career. As when I will be working in an organization at the managerial level I need to handle and take care of a number of things. At that time organizational communication will help me to find a better way to manage the things in the organization. This will help in performing effective planning on various topics by having a strong communication network. The better my planning would be the more improved will be the execution of the tasks and faster the achievement of the organizational goals. With the sound organizational communication I will be able to make the subordinates motivate to perform their work with adequate skills and high efficiency. As well as it will assist me in following the instructions of the higher authorities in a more effective manner. At the time of team work, with the help of organizational communication I can have a better and improved team performance as being the team leader I w ill be able to direct an integrate the individual goals of the team member with the organizational goals. This will result in achieving effective team work and achievement of the team goals. In the various training and development programs takes place at the organization, it will assist me in attaining greater knowledge and information. The strong organizational communication will assist me getting insights and managerial effectiveness from the experience of the higher authorities by having a communication with them. It will therefore assist me taking good managerial decisions and having better execution of the various tasks. With the application of organizational communication my professional career will get benefit in number of ways. The most significant and the primary benefit will be attaining the belief and support of both the sub-ordinates, peers and the higher authorities. This will further help me in getting leadership positions in the organization. I will be able to motivate myself as well as other people to have effective working and productivity which will lead to faster accomplishment of the organizational goals. One more prime advantage of the effective orga nizational communication in professional career is the management of the conflicts. There are certain times when there arise a number of conflicts at the workplace. To manage those conflicts and to get out of the concerned situation there is a need of improved and enhanced organizational communication. I will be able to manage the issues and resolve the grievances in an effective manner. Thus I can say that there are several areas where I can use the aspects of organizational communication and achieve success. References Shockley-Zalabak, P. (2011).Fundamentals of organizational communication. Allyn Bacon. Cheney, G., Christensen, L. T., Zorn Jr, T. E., Ganesh, S. (2010).Organizational communication in an age of globalization: Issues, reflections, practices. Waveland Press. Keyton, J. (2011).Communication and organizational culture: A key to understanding work experiences. Sage. West, R., Turner, L. H. (2013). Introducing Communication Theory: Analysis and Application (2013 Ed.).