Sunday, November 24, 2019
Creating High-Quality Content With Geoffrey Keating From Intercom
Creating High-Quality Content With Geoffrey Keating From Intercom There are some companies that have extremely high standards for the industry that theyââ¬â¢re in. When it comes to content teams, one of the best is Intercom. Today weââ¬â¢re going to be talking to Geoffrey Keating, an editor for the Intercom content team. Heââ¬â¢s going to let us in on his secrets when it comes to the jobs-to-be-done theory, how to create unique content, and how keep yourself on schedule by planning and prioritizing. Some of the highlights of the show include: Information about Intercom and what Geoffrey does there. Thoughts on crafting a message that reaches the readers where they are. The types of content and marketing collateral produced by Geoffreyââ¬â¢s team. How a small team gets all of the work completed that needs to be done. Why Geoffrey shies away from calling himself a content marketer. What Jobs-to-be-Done is and how it can help people create better content and better reach and engage with their target audience. The four main ââ¬Å"bucketsâ⬠that the Intercom team draws its ideas from when developing unique content. Geoffreyââ¬â¢s best advice for marketers who are not happy with the status quo. Powered by PodcastMotor Actionable Content Marketing powered by By AMP040: How To Create Exceptionally High-Quality Content With Geoffrey Keating From Intercom 00:00/00:00 1x 100 > Download file Subscribe on iTunes Leave Review Share Links: Geoffrey on LinkedIn Intercom Jobs-to-be-done method BaseCamp Groove HQ Priceonomics If you liked todayââ¬â¢s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Geoffrey: ââ¬Å"I like to think of us as the internal journalist of the company. Weââ¬â¢re always digging for our latest scoops.â⬠ââ¬Å"When someone buys a drill, theyââ¬â¢re looking to drill a 3/4 inch hole you want to make progress in your life. Thatââ¬â¢s what Jobs-to-be-Done is. Itââ¬â¢s about understanding the emotions that drive people to buy the products.â⬠ââ¬Å"My main advice for anyone working content marketing or starting at a content team is make sure that you have a really, really clear opinion about the world.ââ¬
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