Friday, March 1, 2019
Chick-Fil-a Market-Oriented Strategy
slip Study Chick-fil-A Eat Mor Chikin (Except on Sundays)1. Chick- fil-A is following several market-oriented strategies that differentiate it from its competitors. flavor at page 33, a marketing strategy specifies a organize market and a related marketing mix. Its primary objective lens market is more adult and female as it is offering in the main yellow-bellied products healthier alternative to hamburgers. They to a fault advertise using high-quality ingredients. Following this strategy, Chick-fil-A is mainly located in malls and in neighborhoods that have high concentration of its target customers.Chick- fil-A also positions itself as a strong Christian company and closes its stores on Sundays. It creates an emotional connection with local communities by supporting local schools, churches, and organizations. Chick- fil-A also differentiates itself from other fast food restaurants by offering a nonp areil of a kind experience by focusing on a strong commitment to customer s ervice, making customers feel like they are in a fancy establishment. It does so through intensive dressing and customer surveys. It also is targeting small children by offering educational books in its kids meal while fulfilling its social responsibility2.The political milieu can affect the marketing strategies implemented by Chick-fil-A. Dan Cathy recently give tongue to that Chick-fil-A supported the biblical definition of the family unit. While this single disceptation crystallized its position in the market, rallied its loyalists, and started a national conversation, it did not go so well with Disney, which booted Chick-fil-A off its grounds. I can surmise that it would not go so well in states, which are little religious and more spiritual.3. Chick- fil-A believes in achieving greater quality before expanding, and has so far been mostly located in the South while soft expanded to other states.While closing on Sunday is a warlike advantage in the South, I dont believe i t would be in States in the North East and out West, where religion is little prevalent and spiritually more pervasive.4. I dont speak up other retailers should consider closing stores on Sunday unless they are generally located in the South and are planning on staying local. In that case, I would recommend calculating the expected sales and costs over 5 years for each scenario and see which one is more beneficial.