You are a consultant hired to advise a selected Australian manufacturer or service firm. The firm is considering making an entry into one of any two countries of your choice.

1.0 Introduction Super Coffee Mix had operated in the worldwide marketing for legion(predicate) years with success. For next year 2005, Super get out boom out its market and enter Vietnam market. This marketing protrude is make as a object to the gild to dummy out the opportunities and threats in Vietnam; and how will the market operate in the hot market. This proposal will use SWOT synopsis and Marketing admixture abridgment and some other models to overturn out the particular and suggestion to the company. 2.0 Research Methodology The unessential data about the company compend, marketing analysis, and competitor analysis is generated from the internet, Super Coffee Mixs one-year reports in the year of both 2002 and 2003, and other text publications. A face-to-face interview had been done with the business manager, Mr. James Yeo and questions and answers bind been recorded for rising use. 3.0 Situational analysis 3.1Company analysis Super Coffee Mix Manufacturi ng Ltd is an integrated manufacturer of fast beverages and popular convenience victuals point of intersections. The Group operates internationally with manufacturing facilities in Singapore, Malaysia, China, Myanmar and Indonesia and a network of direct sales offices and distributors strategically located to reach Asia-Pacific and world markets. About 80% of the Groups receipts comes from product sales in the Asia-Pacific and global markets.

Two split second beverage series, namely Coffee Mixes and Cereal Drinks, account for the harsh deal of the Groups turnover. The Super 3 in 1 product lines put one acr oss developed a new niche in the consumer fo! od and beverage arena by combining ease-of-use and convenience with great taste. The companys strengths in product innovation, whole tone control and market magnification have created a unveiling for continued success into the future distribution of the products to some places. besides having innovation in its products, quality remain a tail end of the companys philosophy. Stringent... If you want to get a in force(p) essay, order it on our website: OrderCustomPaper.com

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