Marketingproposal

MOS 3320 foodstuffing merchandise Plan Campus bookstore implements westbound Mustang Branded laptop computer computer Sleeve Table of Contents 2.0 Executive Summary 3.0 feature depth psychology 3.1 Industry Analysis 3.2 Customer Analysis 3.3 hawkish Analysis 3.4 SWOT Analysis 3.5 Keys to Success 4.0 Marketing strategy 4.1 incarnate Objective/ Company Mission 4.2 Market Segmentation Strategy 4.3 Targeting Strategy 4.4 Marketing Mix 4Ps 4.5 Market seek 5.0 implementation Plan 5.1 harvest-time/Service Design and Development 5.2 Marketing & Sales 5.3 Resource Requirements 6.0 Financial Information 7.0 Controls 7.1 Implementation Milestones 7.2 Symptoms of failure 7.3 Alternative Strategies/Contingency Plan 8.0 Appendices and References 2.0 Executive Summary As external consultants, we bank that introducing a University of westbound Ontario Mustangs branded laptop sleeve would be a beneficial and profitable surmise for the horse opera Bookstore to undertake. The proposed laptop sleeve is made egress of neoprene and has a Western Mustangs inspired design. The target mart is Western students who wish to sprain Westernized or add to their current aggregation of Western decorate and accessories.

The product is targeted towards first and second division students primarily using a local marketing strategy, withal third and fourthly year students will also be targeted based on the advertising and promotional strategies used. With the target market being simply when students, it is important to take terms into good will as the absolute majo rity of students are price conscious. The pr! ice of $18.50 is significantly lower than former(a) competitors, which will make this product desirable not only due to a lower price, only when also because it carries the Western logo. The laptop sleeves will be offered in three dissimilar sizes to meet the needs of different consumers, as not everyone has the alike laptop size. All the laptop sleeves, regardless of size, will be priced at $18.50....If you want to get a full essay, establish it on our website: OrderCustomPaper.com

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