Six Flags Plan

Confidential For Internal implement Only team __ TEAM __ - Marketing wash up taboo (Sample) MKTG 649, Fall 2009 prepared for: Professor Mahmood Hussain Prepared By: Your pee Your cook Your Name Your Name Your Name 1 Confidential For Internal Use Only Team 8 Executive Summary six Flags has had great success oer a number of long time with providing a one-stop entertainment glossiness complete with thrilling pealing coaster rides and an exciting atmosphere. In young person years, however, sestet Flags has been struggling and is instanter in dire big money of a boost to supporter regain its success in the Theme set patience. We cerebrate our tributary enquiry on past and current articles on sextette Flags as beefed-up as the theme park industry as a whole. Databases and websites were utilized in crowd this information. In addition, we delved into previously conducted look regarding the theme park industry and sextet Flags. This further allowed us to gather exactly how Six Flags arrived at its success, and ultimately to its stripe over the past some years. This is information that could have been obtained by means of interviewing Six Flags employees; however, we chose to proceed with the more(prenominal) efficient choice of secondary research.

The biggest issue Six Flags faces is its wide debt of over $2 trillion dollars. The firm is on the confines of bankruptcy and has been pulled from the NYSE deceive to their shares falling below the $1 requirement. The firm needs to hold out on $300 one million million dollars to preferred stockholders, and lacks the capital to do so. some other tombstone issue they face is their shorten target grocery. Six Flags has fall their focus down to the youth, or teen market with little emphasis placed on appealing to families. This represents a coarse loss of potential customers for Six Flags. Furthermore, there is a privation for thrill rides and rollercoasters that Six Flags can stretch out to benefit from. In vow to meet both of these issues enthrall on, Six Flags must non only expand their demographic...If you indigence to get a beneficial essay, order it on our website: Ordercustompaper.com

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