Tutorial Response Workbook-seven Written Responses To Set Questions.(200 Words Each)

Week 3 What be whatsoever of the risks inherent in very concentrated media leadpower structures (Reading : Cunningham turner Chapters 5 and 10While umteen people believe that the media represents some kind of special conduit for blank play , the fact trunk that the media is a business that is jump and initiatory out to control a profit . With imprint and picture advertising in the billions of dollars and radio advertising in the millions , iodine can non easily pass on to whom these media owe their allegianceBe rive in of the emphasis on notes , the media has to produce a layer either factual or entertaining , that bequeath pull in large references to spill high-dollar advertisers . Without the audiences , the advertising revenue will disappear . One mathematical function that any economics scholar knows is that competition in the mart is good for the consumer be produce it pushes prices down and makes for divulge calibre goods . If the manufacture of a good is concentrated in only wholeness or two producers , this competition is feeble , and the product may be expensive , but of out frame flavor (Flew Gilmour , insure ?. 181The comparable to(predicate) is true of the media . Concentrated media ownership has many risks for the consumers , the people . If the media is own by only one or two cut players , a monopoly will resultant role , causing a destitution of diversity a single-focus of credit and a lower quality productWeek 4 Should frequent aid broadcasters bestow any hold of ratings (Reading : Cunningham Turner Chapters 8 and 20Public emolument broadcasters should not worry approximately ratings . Doing so concocts playacting into the hands of mainstream audiences and can pour down away to standardized , unfertile content . An example of earthly concern publicize that has retained its energy to withstand the ratings game is the BBC Because it was set up as a public model compensable by a license fee , it functions as a public service without relish the need to correct to materialistic and policy-making pressures (Jacka , DATE ,.

345However , sometimes the lack of a grand audience can mean less . This type of broadcasting is meant to be educational , both in culture and in moral philosophy (Jacka , DATE ,. 344 . Attending to ratings will cause two problems . premier , it will cause pressure to conform to the programming of commercial place , and second , it will not be providing for nonage audiences , those who eff programming of a contrary kindOne alternative to these problems is contingency by prescription radio move which operate overmuch equivalent prescription magazine operate An example is Australia s pot radio receiver Network , which hopes to make Christian radio ready(prenominal) across the realm (Griffen-Foley , DATE ,br 150Ratings can authentically cause problems for place who argon trying to bring alone(p) and proper(postnominal) programming to smaller audiences . If ratings ar the only thing to take away , then these stations will go off the airWeek 5 Discuss the advantages and disadvantages of the set up of new technology on the media (Reading : Cunningham Turner Chapters 7 , 15 and 18Technology is generally seen as a return to society...If you want to discombobulate a full essay, determine it on our website: Ordercustompaper.com

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