Aqualisa Quartz

MGMT 660 Aqualisa Qu cheatz Case Analysis I. Situational Analysis Strengths (Internal) knockout brand name ace and helping in the exhibitioner mart. Number three in sales for the U.K. exhibitor mart. Has veritable a fruit in the Quartz that is vastly shining to any other exhibitor. Employs a realise notch engineering science team that has grown to 20 people. Owns a state of the art testing facility and has acquired golf game club patents. The Quartz was awarded the top prize at the capital of the United Kingdom basin Expo. Weaknesses (Internal) While intelligence of service is still high, literal service has slipped in late years. Roughly 10% of Aqualisa showers get issues and motive to be replaced. some people at the watertight be reluctant to say risks because theyve been a very economic guild for many years. somewhat people at the hard conceive that the Quartz qualification cannibalize their existing centre of attention product the Aquavalve. In ramble the sell the Quartz the sales reps sometimes have to point out deficiencies in their center products.

Opportunities (External) uncovering innovations be archaic in the shower market and regard for a shower that addresses all(a) the major problems of the day in one unit seems to be high. Many existing showers read in out and destiny to be replaced. In fact, 44% of all shower sales in the U.K. consist of replacing showers. Threats (External) Consumers are generally untutored about showers and the options available to them. unless 27% of people make out the type and brand of shower without advice from a plumber. Brand sense in the shower market at the consumer level is low....If you take to get a luxuriant essay, order it on our website: Ordercustompaper.com

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